Florence Smith is the founder and owner of Djoi Designs, a leather-goods creative venture offering handcrafted handbags and jewelry. Created with a passion for detail, Florence has poured her love for the arts and fashion into the creation of her brand. Using only organic materials and hand stitching techniques, the brand offers a unique approach to leather goods, including high quality, stylish and timeless handbags suited for women of all ages and styles.

Inspired by the beauty of nature and an appreciation for classic styling, Florence has created a brand that appeals to all women, reflecting her family-oriented personality and desire to share her handmade gifts with the world.